We would rather be shipping features.
Marketing should not pull builders away from the work worth talking about.
Two channels. Same problem.
@TheDevDad built a Twitch audience of roughly 7,800 people by showing up as a real builder. @PepTechDev is where Jesse is building in public too, while his X audience has grown from about 170 followers to 844 in a few weeks by talking with founders, engineers, and indie SaaS builders.
Different platforms, same lesson: people respond to real work, real context, and a builder they can trust. The hard part is doing the distribution work every time without letting it take over the product work.
We have been circling this for years.
We have spent close to 10 years looking for the right project to make together. We have shipped projects, chased ideas, and kept coming back to the same problem: shipping is only half the loop.
TryLaunchLoop resonates because we are not guessing at the problem. We both need a way to capture the context while it is fresh, turn it into useful launch material, and get back to the next product decision.
Distribution should feel like part of shipping.
If you are an indie SaaS builder shipping in public, TryLaunchLoop is meant to help every commit, screenshot, and product decision become a real chance to reach customers without pausing the product.