The sales process, step by step.

Twitch

1
Let the raid auto-responder welcome them and offer a live setup; Brent takes over only if they opt in.
2
Thank them personally for the raid before pitching anything.
3
Ask what they are building and listen for the real marketing gap.
4
If they ask what we are building or help would be useful, say: “We built this for you.”
5
Ask permission to set up a personalized preview while the context is fresh.
6
Create the prospect page and prepare a useful first week of draft posts.
7
Share the personalized /for link and let them choose the next step.
8
If they want to continue, create their organization, seed their context, and invite them only after an explicit yes. They review and approve before anything is published.

1
Join the stream as a person, not a pitch.
2
When they ask what we are building, say: “We built this for you,” then explain LaunchLoop in one sentence.
3
If they are open to help, offer a tailored setup with no pressure.
4
Create and share the personalized /for link after they say yes.
5
If they want to continue, create their organization, seed their context, and invite them only after an explicit yes. They review and approve before anything is published.

1
Choose one builder with a real signal: they are shipping, talking about the work, or clearly need a more consistent marketing loop.
2
Create the prospect record with their name, X handle, product, and website.
3
Research their profile, product, audience, recent work, and the gap between what they ship and what their profile explains.
4
Customize the page, X message, story, and 60-second walkthrough script. Never send the generated defaults untouched.
5
Prepare their first week of useful draft posts around real work and their actual posting cadence.
6
Record the walkthrough: show their profile, explain the gap, and preview the drafts.
7
Send one concise, founder-to-founder DM with the personalized no-index /for link.
8
Follow up once after 4–7 days if there is no response, then mark the outcome and move on.
9
Never publish for a prospect. If they opt in, create their organization, seed their context, and invite them after an explicit yes. A connected account is not approval; they review and approve before anything is published.